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Client:
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Betfair
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Brief:
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I worked with Betfair for over a year so wrote all sorts, from website popups to email and SMS, passing for a football fan, a horse racing expert and a poker pro.
With some tone of voice work and a lot of googling, I managed to get the gift of the gambling gab and more than doubled click through rates on poker emails. Take a look at a few samples... |