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Email
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Having spent my early career focused on CRM, email will always have a special place in my heart. My first job in London was writing, loading and sending reams of email newsletters for a group of recruitment websites.
Curious about the thinking behind it, I quickly stuck my nose into the strategy side of things, including segmentation, personalisation, dynamic content and test and learn plans. Which led to me spending two years as a CRM consultant working for Sky, Which? and NOW TV.
It all got a bit too data-y at that point though, so I jumped ship and went back to copy and creative. I do still secretly love the geeky analysis bit behind it all though. Don't tell anyone.
Curious about the thinking behind it, I quickly stuck my nose into the strategy side of things, including segmentation, personalisation, dynamic content and test and learn plans. Which led to me spending two years as a CRM consultant working for Sky, Which? and NOW TV.
It all got a bit too data-y at that point though, so I jumped ship and went back to copy and creative. I do still secretly love the geeky analysis bit behind it all though. Don't tell anyone.
Here's a little selection of acquisition, lifecycle, newsletter, transactional and sales emails I've written. Click to see the full creative.
