Eurostar

There was never a dull day at Eurostar. Not only did I get to spend my time writing about travel and using the odd bit of franglais, I also wrote for every possible channel.

From Eurostar's first ever April Fool and witty lines for coffee cups to huge long copy posters for Waterloo station - and of course all the usual things like social media, emails, leaflets, outdoor and display ads.

All work is copyright Eurostar.

Destination content

Where to eat in Brussels: a foodie guide
Tuck into cheap eats, special treats and something sweet.
Read more

Where to shop in Paris
Splash out or save in the City of Light.
Read more

Antwerp city breaks
Move over, Bruges, it's Antwerp's time to shine.
Read more

Travel state of mind campaign

April Fool (10 points for spotting the station anagrams)

Digital banners

Passport for kids

CSR facts and figures (click to see the full website)

Social media (click for a closer look)

Business Premier lounge cocktail menu (click to be tempted by the full list)

Card game and quiz for kids
See the set and take the quiz >

Tour de Yorkshire - fan park champagne mats

Bar buffet coffee cups

Friya Engineer
(Former) Lead Writer
Eurostar

Katie Gibson is my favourite copywriter. I’ve never stopped being delighted by (and in awe of) her creativity, ability to get to the heart of a brief, attention to detail and gift for everything from punny humour to heartfelt poetry. I’ve worked with her for years and enjoyed every minute.

During her time at Eurostar, Katie has demonstrated great abilities to combine her strategic and commercial approach with a very creative mind to produce compelling copy. She always brought fresh eyes, exciting ideas and an inquisitive approach to each and every brief. Katie thrived under pressure and while delivering multiple projects, she has never compromised quality. She can write with speed, consistency, accuracy and creative flair and is able to respond positively to feedback from client and re-draft copy (while retaining its impact) to encapsulate their comments.

In addition, Katie has taken the time to nurture and develop the Team Copy based in the UK, France and Belgium. Her lead, support and willingness to collaborate gave her an innate understanding of how to get the best out of other writers and transcreators.

Katie’s work has made a real difference across Eurostar. Her professionalism, competency and dedication have been recognised across all Eurostar management and Katie quickly became indispensable to the marketing team and other departments.

Jean-Marc Barbaud
Senior Lead Creative Services
Eurostar

Cheska Polderman
Content Designer
Eurostar

Katie is an absolute gem of a copywriter. I worked with her on a rebranding project under tight deadlines, and she exceeded expectations with her speedy turnaround and clever, creative copy that consistently nailed the brief. She captured our brand's tone of voice perfectly and also demonstrated a deep understanding of our audience's needs. I wholeheartedly recommend her to anyone looking for a copywriter who is not only exceptionally skilled but also reliable, proactive, and a downright pleasure to work with.

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