:: KATIE GIBSON :: COPYWRITER
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SDL

For over a year, I worked with the team at SDL, a translation and transcreation agency, providing copyediting, copywriting, proofreading and cultural consultations for clients including Sony, Bose, GoPro, Nokia and KitchenAid.

From writing product landing pages with strict character counts and style guidelines, to carefully checking for errant capital letters and missing trademark symbols, each brief required huge attention to detail.

All while delivering copy that was on brand, creative and compelling - often in very tight timeframes. Certainly a challenge!

Unfortunately I didn't have the foresight to save any screengrabs of final copy out in the wild, and everything was under NDA at the time.

Here's an outline of a few of the briefs though:
KitchenAid logo
The brief
The website shop copy has been translated from French to English, but it's lacking flair, and needs some grammatical tweaks and sense-checking.
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Sony logo
The brief
We're launching a new wireless charging pad and need PLP copy that sticks to our style and glossary, but fits within strict character limits.
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Bose logo
The brief
Please use the product glossary to check and correct any product terminology in this draft PLP copy, then give everything a thorough check for typos or grammatical oddities.
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Nokia logo
The brief
We're refreshing our brand identity and need some market insights from your region. Please provide samples of Nokia comms in your market, along with your opinion of how consumers perceive our brand and our new goals. Provide sources where relevant (e.g. links to news articles).

GoPro logo
The brief
We're launching a video to be shown in Apple stores across the USA. Please write an audio description script to meet US requirements for the ADA (Americans With Disabilities Act).
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Picture
The brief
Please review the concepts for our new video ad campaign, and feedback on the overall idea, along with the proposed imagery with regards to cultural fit in your market. Please also supply sample images of the key elements (buildings, vehicles) as they would appear in your region.
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  • Work
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  • About me
  • Testimonials