:: KATIE GIBSON :: COPYWRITER
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Kind words from lovely clients

I've been lucky enough to work with everyone from big brands to wonderful charities. Here are some kind things they've said about me.

​​Friya Engineer
(Former) Lead Writer
​Eurostar
Katie Gibson is my favourite copywriter. I’ve never stopped being delighted by (and in awe of) her creativity, ability to get to the heart of a brief, attention to detail and gift for everything from punny humour to heartfelt poetry. I’ve worked with her for years and enjoyed every minute. ​
​I worked with Katie at Comic Relief over three different campaigns - Red Nose Day 2019, Sport Relief 2020, and Red Nose Day 2021. Katie is a natural writer - I was often left in awe of her ability to capture a feeling or tone through simple yet highly effective language. Katie always accepted briefs and feedback with an extremely positive and constructive attitude, often asking insightful questions which helped to shape strategy and approach, as well as creative development.

​​Phoebe Lill
(Former) Schools Fundraising Manager
Comic Relief
Red Nose Day
and Sport Relief

​​Laura Gelheut
(Former) Group Junior Manager PR & Partnership Management
Ruby Hotels
​Over the time we’ve worked with Katie, she’s become an integral part of Ruby’s Marketing communication. Right from the start she had a very good feeling for our Tone of Voice, which is an essential part of how we make our guests feel at home. With her lighthearted style of writing and witty wordplays she brings to life our brand and never fails to find the right words or come up with a creative idea. Besides that, she’s an exceptionally delightful person to work with, always very structured and professional.
Katie wrote for both TKMaxx and HomeSense at TJXeurope. She very quickly grasped the brand's tone of voice and wrote some clever, compelling copy. She's tenacious and time efficient and a pleasure to work with. She works hard and produces quality copywriting under pressure. I think she would fit in really well in a creative department working for a retailer. She has the right work ethic and attitude and I would certainly recommend her for future creative projects.

​Luce Wignarajah
Head of copy
TJX Europe
TKMaxx
and Homesense

​​Vikki Ross
(Former) Head of Copy
Sky
Katie has been a pleasure to work with during her secondment at Sky. I've been implementing a new tone of voice there for over a year and Katie came in to set up email templates, including copy. She hit the ground running - got our style straight away, making my job so much easier. She's quick and reliable too - Sky will miss her.
We worked with Katie on words for all our reopening signage after the first Covid-19 lockdown. She was incredibly patient and added some great creativity, in an environment which involved a lot of stakeholders and needed to navigate some tough requirements. I really appreciated her calm clear process of working, whilst still being flexible and reactive in a constantly changing environment. ​

​​Lynn Huynh
Marketing and Audiences Manager
Wellcome Collection

​​Sophie Doherty
Marketing Manager
James Hare
​I had the pleasure of working with Katie on our new brand guidelines and brand language copy, and I can’t recommend her highly enough. She was incredibly quick in her responses, always proactive, and consistently went above and beyond to be helpful. Beyond her professionalism and expertise, Katie is an absolute joy to work with—her energy and positivity made the process smooth and enjoyable. Any team would be lucky to have her on board!
I've worked with Katie on several projects. Katie is always ready to help and asks relevant questions prior to starting the project. We always have a limited number of corrections because Katie understands what is needed and gets the project done. She has always met all my deadlines and is my go-to copywriter.

​​Rosie Hill
Marketing Communications Manager
Smith+Nephew

​Jean-Marc Barbaud
​
Senior Lead Creative Services
Eurostar
During her time at Eurostar, Katie has demonstrated great abilities to combine her strategic and commercial approach with a very creative mind to produce compelling copy. She always brought fresh eyes, exciting ideas and an inquisitive approach to each and every brief. Katie thrived under pressure and while delivering multiple projects, she has never compromised quality. She can write with speed, consistency, accuracy and creative flair and is able to respond positively to feedback from client and re-draft copy (while retaining its impact) to encapsulate their comments.

In addition, Katie has taken the time to nurture and develop the Team Copy based in the UK, France and Belgium. Her lead, support and willingness to collaborate gave her an innate understanding of how to get the best out of other writers and transcreators.

Katie’s work has made a real difference across Eurostar. Her professionalism, competency and dedication have been recognised across all Eurostar management and Katie quickly became indispensable to the marketing team and other departments.
​Katie is an absolute gem of a copywriter. I worked with her on a rebranding project under tight deadlines, and she exceeded expectations with her speedy turnaround and clever, creative copy that consistently nailed the brief. She captured our brand's tone of voice perfectly and also demonstrated a deep understanding of our audience's needs. I wholeheartedly recommend her to anyone looking for a copywriter who is not only exceptionally skilled but also reliable, proactive, and a downright pleasure to work with.

​Cheska Polderman

Content Designer
Eurostar

​Rhodri Cave
Consultant Project Lead
EE
Katie is an excellent copywriter. She was able to quickly pick up the messaging guide for the programme and interpret it for the online environment. The results were always of a high standard and delivered within very a challenging programme timeline.
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  • Work
  • How can I help?
  • About me
  • Testimonials