Client:
The Marketing Lounge
Brief:
As part of a PR drive for Stream:20, The Marketing Lounge published a selection from my series of blog posts called "The Data Dater", which aimed to engage non-experts in digital marketing, in particular email and eCRM.
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Letting Go - It’s the end of the road...

With unsubscribes there are times you just have to let go. You’ve wined, you’ve dined, you’ve made small talk with the weird relatives. It’s not you, it’s them and all that. But is it really time to say goodbye?  

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Newsletters and keeping the love alive

Like with many relationships, there comes a time in an email marketing campaign when it starts to become clear that the honeymoon period is over. So what can you do to keep the spark?  

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Email winback campaigns to rival Mr Darcy

Baby it ain’t over ‘til it’s over!  Once you have an established member database, whether it is for your newsletter or simply for sending through offers, it’s all too easy to just keep firing out standard emails to the entire list...  

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