THINK! - Concepts
I've been living in London since 2007 and continue to be horrified by cyclists' deaths on the city's roads, most of which could have been prevented with a few simple road safety considerations. It's easy for those who use the roads every day to get blasé and take chances to get to work, to that meeting or home again a little bit more quickly.
But with cycling deaths in the UK hitting a five-year high 2012, perhaps it's time for a change of approach. My idea would reach cyclists via their bikes with simple but effective 'handlebar hangers' highlighting key safety issues with engaging tag lines and creative.
[Please excuse the rather crude creative - I'm a writer, not a designer, after all..!]
But with cycling deaths in the UK hitting a five-year high 2012, perhaps it's time for a change of approach. My idea would reach cyclists via their bikes with simple but effective 'handlebar hangers' highlighting key safety issues with engaging tag lines and creative.
[Please excuse the rather crude creative - I'm a writer, not a designer, after all..!]
Handlebar hangers
|
|
|