Writing for kids, parents and teachers

Whether it's a multi-channel campaign to help teachers get little ones fundraising, a friendly note inside some packaging, a game to make a train journey speed by, or a craft activity for a rainy day, I love writing for little ones.

With a couple of years' teaching under my belt, and now two kids of my own, I've got loads of experience finding the right tone and angle to engage toddlers to teens, plus the grown-ups in charge.

Clients include Comic Relief (several Red Nose Day and Sport Relief campaigns), Eurostar and Immediate Media (BBC Magazines).

Social media

Direct Mail - launch campaign and follow-up postcards

(Click to zoom)

Packaging and inserts

Comic Relief Red Nose naming and biogs - replicated inside packaging
(Click to open PDF)

Comic Relief Red Nose Design Challenge competition prize
(Click for a closer look)

Games and adventures

Eurostar passport for kids - to fill in and collect stamps from station and onboard teams
(Click for a closer look)

Comic Relief nursery and primary school activities
(Click to try the quiz, crossword and more)

Comic Relief CarFest treasure hunt - A5 concertina
(Click to zoom)

Comic Relief sweepstake posters - naming nose-themed bus stops, puppy Olympic events, and cupcakes for Katherine Ryan
(Click to open PDFs)

Eurostar card game
(Click to watch my homemade stop-motion video, or try the quiz)

Learning resources and guides for teachers

(Click to zoom or open PDFs)

Craft activities

(Click for a closer look)

Stories

(Click to zoom)
My own picture book stories are still under wraps, but these are some I wrote for Immediate Media, based on TV episodes

Phoebe Lill
Schools Fundraising Manager
Comic Relief
Red Nose Day and Sport Relief

I worked with Katie at Comic Relief over three different campaigns - Red Nose Day 2019, Sport Relief 2020, and Red Nose Day 2021. Katie is a natural writer - I was often left in awe of her ability to capture a feeling or tone through simple yet highly effective language. Katie always accepted briefs and feedback with an extremely positive and constructive attitude, often asking insightful questions which helped to shape strategy and approach, as well as creative development.

Katie Gibson is my favourite copywriter. I’ve never stopped being delighted by (and in awe of) her creativity, ability to get to the heart of a brief, attention to detail and gift for everything from punny humour to heartfelt poetry. I’ve worked with her for years and enjoyed every minute.

Friya Engineer
Lead Writer
Eurostar

Jean-Marc Barbaud
Senior Lead Creative Services
Eurostar

During her time at Eurostar, Katie has demonstrated great abilities to combine her strategic and commercial approach with a very creative mind to produce compelling copy. She always brought fresh eyes, exciting ideas and an inquisitive approach to each and every brief. Katie thrived under pressure and while delivering multiple projects, she has never compromised quality. She can write with speed, consistency, accuracy and creative flair and is able to respond positively to feedback from client and re-draft copy (while retaining its impact) to encapsulate their comments.

In addition, Katie has taken the time to nurture and develop the Team Copy based in the UK, France and Belgium. Her lead, support and willingness to collaborate gave her an innate understanding of how to get the best out of other writers and transcreators.

Katie’s work has made a real difference across Eurostar. Her professionalism, competency and dedication have been recognised across all Eurostar management and Katie quickly became indispensable to the marketing team and other departments.

Katie is an absolute gem of a copywriter. I worked with her on a rebranding project under tight deadlines, and she exceeded expectations with her speedy turnaround and clever, creative copy that consistently nailed the brief. She captured our brand's tone of voice perfectly and also demonstrated a deep understanding of our audience's needs. I wholeheartedly recommend her to anyone looking for a copywriter who is not only exceptionally skilled but also reliable, proactive, and a downright pleasure to work with.

Cheska Polderman
Content Designer
Eurostar

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